5+ day, 8+ hour ago   (307+ words) Shenzhen, China – Chinese omnichannel retailer Rainbow has opened an upgraded supermarket in Shenzhen’s Nanshan District, marking the company’s first implementation of Store Digital Twin technology in a live retail setting. The store, developed with Hanshow and Rainbow’s technology partnered with…...

5+ day, 16+ hour ago   (485+ words) Australia – Pizza Hut Australia has executed a synchronised brand activation across 75 restaurants nationwide, unveiling a redesigned store format as part of a AU$10 million transformation of the chain. WiredCo. led the campaign, overseeing events, earned media and creator partnerships, alongside…...

6+ day, 16+ hour ago   (236+ words) Bengaluru, India – Evenflow Brands has partnered with Authentic Brands Group, the owner of Reebok, through a licensing agreement to manufacture, market and distribute Reebok sports, fitness, recovery and adventure products across India. The partnership will expand Reebok’s presence in India…...

2+ week, 4+ day ago   (160+ words) marketech apac Beyond A/B Testing: How AI is Redefining Digital Experience Optimization Explore how brands are moving beyond traditional A/B testing to unlock deeper customer insights through AI-powered behavioural intelligence. Join us at Grand Hyatt Manila, Philippines on…...

1+ week, 14+ hour ago   (376+ words) Hong Kong – IKEA Hong Kong has launched an integrated campaign, “Make Space for What You Love,” encouraging Hong Kong residents to make room for what makes them happy despite the city’s tight living conditions. Created by TBWA\Hong Kong, the…...

1+ week, 4+ day ago   (268+ words) Hong Kong – Asian retailer DFI Retail Group has appointed Kshitij Mulay as its new Group Chief Digital & yuu Rewards Officer, effective 17 September 2026. Based in Hong Kong, Mulay will report to Scott Price, Group Chief Executive, and join the Management Committee....

1+ week, 5+ day ago   (385+ words) Singapore — Metro Singapore and Shell Singapore are bringing curated retail experiences to service stations across the city-state, giving customers new ways to shop and discover products during their everyday journeys. The partnership marks the first time Metro is extending its…...

1+ week, 6+ day ago   (375+ words) Sydney, Australia — Optus has launched ‘There’s Always a Way’, its first major brand work created with Droga5 ANZ, part of Accenture Song, positioning resilience and resourcefulness at the centre of a new long-term brand platform. The campaign aims to celebrate the…...

2+ week, 6+ day ago   (335+ words) Manila, Philippines — Goodies Nutrition, a health and wellness gummy supplement brand under Armada Brands Philippines Holdings Inc., is taking its wellness marketing into the boxing ring, partnering with undefeated Filipino boxer Criztian “Golden Boy” Laurente as part of a new…...

3+ week, 14+ hour ago   (382+ words) Singapore — Elegant Group has launched three new characters for its malls in Singapore, introducing Charmy, Temmy and Kinny as new visual identities for Changi City Point, The Clementi Mall, and KINEX. Created by OMO Creative Agency, the characters build on…...