4+ day, 7+ hour ago   (270+ words) Hong Kong – The Hong Kong Tourism Board (HKTB) has launched “Only in Hong Kong,” a new global marketing campaign built around the everyday sights, sounds and flavours of the city, rather than conventional destination imagery. Rather than polished tourism visuals,…...

4+ day, 13+ hour ago   (291+ words) Sydney, Australia – Australian pet food brand SavourLife has launched a new brand platform, “For pet parents who give a woof or meow,” developed with strategic and creative partner Ground Swell. The brand platform centres on the proposition “You give a…...

5+ day, 9+ hour ago   (462+ words) Bangkok, Thailand — CJ WORX has turned a familiar Thai cultural symbol into a behavioural health reminder with “Lukkha Angel,” a campaign designed to encourage people to break up long periods of sitting by getting up and moving every 30 minutes. The…...

5+ day, 8+ hour ago   (244+ words) Manila, Philippines – Local girl group BINI is joining Jollibee’s global collaboration with DreamWorks “Forgotten Island,” contributing the song “A Parallel World” to the film’s soundtrack. The collaboration brings BINI’s music into the DreamWorks animated film, which draws on Filipino-inspired storytelling…...

5+ day, 11+ hour ago   (388+ words) Australia — Coffee Meets Bagel (CMB) has launched its debut Australian campaign, “Let’s Get Serious”, using humour and familiar dating frustrations to introduce the app as an option for singles looking for more meaningful connections. Created by Paper Moose, the campaign…...

5+ day, 14+ hour ago   (208+ words) India – G-SHOCK has launched its latest campaign, ‘Unfazed by Time’, featuring brand ambassador Vicky Kaushal in a film centred on resilience, individuality and staying true to oneself amid changing circumstances. The campaign features G-SHOCK’s LUXE BLACK series, a refined interpretation…...

6+ day, 8+ hour ago   (454+ words) Kuala Lumpur, Malaysia — Being Juice has refreshed its brand identity as it evolves from a juice retailer into an everyday wellness brand, with a new look and upgraded mobile app designed to make healthier choices more accessible and convenient for…...

6+ day, 8+ hour ago   (109+ words) Photoplay, Bermuda Tech Lab launch ‘Frameless Production’ to expand ANZ product offering marketech apac The companies have named the approach Frameless Production, positioning their combined offering beyond single formats or platforms for agencies and brands whose ideas do not fit…...

1+ week, 12+ hour ago   (441+ words) Jakarta, Indonesia — Pizza Hut Indonesia has teamed up with Indonesian disco group Diskoria to launch a new song and music video, “…Dan Berpesta,” as it brings its new “Feed Good Times” platform into music and pop culture. The collaboration aims…...

1+ week, 12+ hour ago   (376+ words) Hong Kong – IKEA Hong Kong has launched an integrated campaign, “Make Space for What You Love,” encouraging Hong Kong residents to make room for what makes them happy despite the city’s tight living conditions. Created by TBWA\Hong Kong, the…...