15+ hour, 9+ min ago   (256+ words) Australia – Melbourne Social Co has been appointed as the social media agency of record for Quest Apartment Hotels, Citadines and lyf, three hospitality brands under The Ascott Limited, following a competitive pitching process. The Melbourne-based agency will lead social media…...

4+ day, 9+ hour ago   (270+ words) Hong Kong – The Hong Kong Tourism Board (HKTB) has launched “Only in Hong Kong,” a new global marketing campaign built around the everyday sights, sounds and flavours of the city, rather than conventional destination imagery. Rather than polished tourism visuals,…...

5+ day, 11+ hour ago   (462+ words) Bangkok, Thailand — CJ WORX has turned a familiar Thai cultural symbol into a behavioural health reminder with “Lukkha Angel,” a campaign designed to encourage people to break up long periods of sitting by getting up and moving every 30 minutes. The…...

5+ day, 8+ hour ago   (307+ words) Shenzhen, China – Chinese omnichannel retailer Rainbow has opened an upgraded supermarket in Shenzhen’s Nanshan District, marking the company’s first implementation of Store Digital Twin technology in a live retail setting. The store, developed with Hanshow and Rainbow’s technology partnered with…...

5+ day, 7+ hour ago   (283+ words) Mumbai, India – Havas India, in partnership with Shortcut and Shobiz, has launched Shortcut Shobiz India, combining global creative expertise and local experiential capabilities to tap India’s growing luxury and lifestyle market. The new entity will combine Shortcut’s French savoir-faire and…...

5+ day, 10+ hour ago   (348+ words) Singapore — foodpanda is bringing food delivery into AI conversations with a new plug-in for ChatGPT and Claude, allowing users to discover restaurants, plan meals and find food options directly through the AI platforms. Positioned as the first food delivery plug-in…...

5+ day, 13+ hour ago   (388+ words) Australia — Coffee Meets Bagel (CMB) has launched its debut Australian campaign, “Let’s Get Serious”, using humour and familiar dating frustrations to introduce the app as an option for singles looking for more meaningful connections. Created by Paper Moose, the campaign…...

5+ day, 14+ hour ago   (357+ words) Kuala Lumpur, Malaysia — Zurich Malaysia has unveiled the next chapter of its “Care For What Matters” brand campaign with “Ready For Every Change”, highlighting how its support can evolve as Malaysians’ lives, needs and priorities change. Launched in 2023, “Care For…...

5+ day, 15+ hour ago   (486+ words) Singapore — Standard Chartered has launched the third phase of its “Now’s Your Time for Wealth” campaign, using AI-powered media, real-time activation, and local digital platforms to deliver more relevant and personalised experiences for affluent audiences. To bring the campaign to…...

5+ day, 15+ hour ago   (208+ words) India – G-SHOCK has launched its latest campaign, ‘Unfazed by Time’, featuring brand ambassador Vicky Kaushal in a film centred on resilience, individuality and staying true to oneself amid changing circumstances. The campaign features G-SHOCK’s LUXE BLACK series, a refined interpretation…...