5+ day, 10+ hour ago   (462+ words) Bangkok, Thailand — CJ WORX has turned a familiar Thai cultural symbol into a behavioural health reminder with “Lukkha Angel,” a campaign designed to encourage people to break up long periods of sitting by getting up and moving every 30 minutes. The…...

5+ day, 7+ hour ago   (283+ words) Mumbai, India – Havas India, in partnership with Shortcut and Shobiz, has launched Shortcut Shobiz India, combining global creative expertise and local experiential capabilities to tap India’s growing luxury and lifestyle market. The new entity will combine Shortcut’s French savoir-faire and…...

5+ day, 15+ hour ago   (208+ words) India – G-SHOCK has launched its latest campaign, ‘Unfazed by Time’, featuring brand ambassador Vicky Kaushal in a film centred on resilience, individuality and staying true to oneself amid changing circumstances. The campaign features G-SHOCK’s LUXE BLACK series, a refined interpretation…...

1+ week, 5+ day ago   (258+ words) marketech apac Conran Design Mumbai strengthens leadership with Tazeen Shaikh, Jervin D’Souza appointments Mumbai, India — Conran Design Mumbai, Havas’ global brand and design consultancy, has appointed Tazeen Shaikh as Associate Creative Director and Jervin D’Souza as Client Partner, strengthening its…...

1+ week, 6+ day ago   (189+ words) Mumbai, India – OMD India has won the integrated media mandate for Ventura, the flagship retail investment services brand of Ventura Securities, following a competitive multi-agency pitch. Under the mandate, OMD India will handle Ventura’s media strategy, planning and execution as…...

2+ week, 5+ day ago   (222+ words) Hettich India, Wondrlab spotlight everyday possibilities in ‘Open a World of Possibilities’ campaign marketech apac Hettich India, Wondrlab spotlight everyday possibilities in ‘Open a World of Possibilities’ campaign India — Hettich India has partnered with Wondrlab to launch its latest campaign,…...

3+ week, 9+ hour ago   (173+ words) RuPay, tgthr. Originals bring brand storytelling to microdrama with ‘Sarva Groom Sampanna’ marketech apac RuPay, tgthr. Originals bring brand storytelling to microdrama with ‘Sarva Groom Sampanna’ India — RuPay has partnered with tgthr. Originals to bring its brand into the microdrama…...

3+ week, 14+ hour ago   (175+ words) Mumbai, India — Axis Bank has launched ‘Far Away But Never Apart’, an integrated campaign for its NRI Banking Services that focuses on how NRIs continue to support and care for their families in India despite living overseas. Conceptualised by TBWA…...

3+ week, 3+ day ago   (288+ words) New Delhi, India — Local lifestyle technology brand Dylect has released a new Raksha Bandhan campaign built around a digital film that reframes sibling protection through a social media lens. The film centres on a brother gifting his sister a Dylect…...