14+ hour, 53+ min ago   (327+ words) Following the launch of the new brand platform ‘Great Insurance, Obviously’, GIO and Leo Australia have brought the red safety mat into the real world through a series of hyper-contextual outdoor installations, designed around the environments they inhabit. Building on…...

15+ hour, 12+ min ago   (428+ words) Perth-based full service agency Marketforce has been split up by Omnicom with Attivo Group’s agency 303 has taking over its creative, digital and production capabilities. Marketforce’s broader media and technology capabilities will now sit within Omnicom Oceania’s specialist businesses, including OMD…...

15+ hour, 4+ min ago   (432+ words) While half of Australians have used AI to research a purchase, just 3 per cent say that they would buy on an AI recommendation alone, according to new research. However, 12 per cent of 18 to 30-year-olds are already willing to let AI…...

15+ hour, 32+ min ago   (438+ words) Perth-based full service agency Marketforce has been closed by Omnicom. As a result, the creative arm will transition to Attivo Group’s integrated agency, 303, with 303 acquiring Marketforce’s creative, digital and production capabilities. As for Marketforce’s broader media and technology capabilities, they…...

3+ day, 18+ hour ago   (1008+ words) News Australia will launch four new content platforms and a major event, all focused on personal finance and Australian’s money in a major pitch to become the go-to for trusted information. The news was shared at the final instalment of…...

4+ day, 15+ hour ago   (697+ words) New independent agentic ad tech platform pubX has launched in Australia, appointing ad tech veteran Andrew Gilbert as its Country Manager ANZ as it looks to build out its presence across the local advertising market. Gilbert joins pubX following senior…...

4+ day, 15+ hour ago   (1746+ words) Ian Ball, global CEO of the Enero Group, is a measured talker. But when he starts, the Woolwich-born Arsenal fan is not one for vagaries, platitudes or cliches. In this first part of an exclusive and wide-ranging interview with B…...

4+ day, 15+ hour ago   (506+ words) Marketing automation platform Klaviyo is “going headless”, opening its CRM platform to AI agents and allowing marketers to access and act on customer data from tools including ChatGPT and Claude without needing to open Klaviyo itself. The move was announced…...

5+ day, 14+ hour ago   (1655+ words) There is no shortage of people in adland who can spot a good idea. The trick is knowing which ideas are actually worth pursuing — and having the strategic sense to give them a fighting chance. Agency strategists are among the…...

5+ day, 14+ hour ago   (694+ words) Australia’s eSafety Commissioner is investigating allegations that Meta continued to run hundreds of advertisements depicting child sexual abuse material (CSAM), including more than 120 ads that were allegedly targeted at Australian users. The investigation follows a report from the Tech Transparency…...