10+ hour, 4+ min ago   (327+ words) Following the launch of the new brand platform ‘Great Insurance, Obviously’, GIO and Leo Australia have brought the red safety mat into the real world through a series of hyper-contextual outdoor installations, designed around the environments they inhabit. Building on…...

10+ hour, 22+ min ago   (428+ words) Perth-based full service agency Marketforce has been split up by Omnicom with Attivo Group’s agency 303 has taking over its creative, digital and production capabilities. Marketforce’s broader media and technology capabilities will now sit within Omnicom Oceania’s specialist businesses, including OMD…...

10+ hour, 40+ min ago   (408+ words) Independent creative agency OUTSIDE IN has signed an ongoing partnership with the AMCS (Australian Marine Conservation Society) for brand and creative collaboration, extending across the group’s pillars of brands, issues and projects. Rather than a traditional project-based agency relationship, the…...

4+ day, 10+ hour ago   (697+ words) New independent agentic ad tech platform pubX has launched in Australia, appointing ad tech veteran Andrew Gilbert as its Country Manager ANZ as it looks to build out its presence across the local advertising market. Gilbert joins pubX following senior…...

5+ day, 9+ hour ago   (1655+ words) There is no shortage of people in adland who can spot a good idea. The trick is knowing which ideas are actually worth pursuing — and having the strategic sense to give them a fighting chance. Agency strategists are among the…...

6+ day, 4+ hour ago   (128+ words) Melania is B&T’s senior reporter, covering all things martech and adtech across the industry. When she’s not chasing breaking news, she’s chatting with industry leaders to discuss the big changes in the marketing, advertising, and media landscape. She kicked…...

6+ day, 10+ hour ago   (438+ words) The Alliance Française de Sydney is bringing the iconic French cult event — ‘La Nuit de l’Advertising’ — to Sydney’s Hayden Orpheum Picture Palace for one night only, Thursday 22 October 2026. Forget skipping the ads, Sydney is about to spend an entire night…...

6+ day, 10+ hour ago   (520+ words) Two unlikely Australian icons have come together to front the latest campaign from VoltX Energy – The Castle legend Michael Caton and Manly Sea Eagles great Steve ‘Beaver’ Menzies. The pair are neighbours in the ads, using humour and nature documentary…...

6+ day, 10+ hour ago   (256+ words) Omnicom Media New Zealand has promoted Angela Spain to the newly-elevated role of chief content officer. Spain has played a key role in the evolution of Omnicom Media New Zealand’s content capabilities, helping drive the integration of content, communications, media…...

6+ day, 13+ hour ago   (222+ words) Australian independent media agency Involved Media has promoted Cristina Spizzica to business intelligence director, alongside two further promotions across its account team. In her new role Spizzica will lead the independent agency’s various artificial intelligence initiatives and drive its adoption…...