8+ hour, 22+ min ago   (638+ words) By Brian Quinn, AppsFlyer BMW recently placed a promotion for the new Spider-Man film on its vehicles’ dashboards. When drivers started the car, a banner appeared on the control display. Tapping it launched a 19-second animation with music and a…...

8+ hour, 53+ min ago   (769+ words) The twin forces of data and efficiency can be great. They can also lead one badly astray. AdExchanger has covered how retailers capitalize on locked store shelves (which reduce sales) by adding data-collection features. For example, customers can contribute a…...

1+ week, 3+ day ago   (1202+ words) Like a kid playing dress-up in their parent’s clothes, OpenAI is trying to look all grown up. But it still has quite a ways to go. Earlier this week, OpenAI announced that its ads business hit a $1 billion annualized revenue…...

3+ week, 4+ day ago   (539+ words) The instinct is to say social is outperforming every other channel. But I don’t think that’s the full story. What we might be seeing is degrees of measurement confidence, and it’s leaving opportunity on the table. Meta’s attribution infrastructure is…...

3+ week, 4+ day ago   (766+ words) Upfront negotiations are over, and the Fall broadcast season is about to begin. And acquiring ad verification company DoubleVerify isn’t the only news item on Nielsen’s docket this month. Improving measurement accuracy really means “removing bias” and getting closer to…...

3+ week, 5+ day ago   (974+ words) Bob Lord has spent decades at the intersection of technology and marketing. He was the global CEO of Razorfish and led digital transformation at IBM before joining Horizon Media as president early last year. At Horizon’s helm, he’s pushing the…...

3+ week, 6+ day ago   (885+ words) The most lucrative advertising strategy doesn’t have to be particularly expensive or high tech. Rather, having a product that’s so good people can’t stop talking about it is the preferred approach for some brands. Of course, relying on word of…...

4+ week, 19+ hour ago   (951+ words) Marketers are waking up to how useful Reddit can be for influencing consumer preferences. Now, they’re taking a more active role in guiding community conversations around their brands. The strategy is becoming prevalent as Reddit’s licensing deals with Google and…...